3 EVIDENCE OF E-MAIL SIGNATURES NOT ONLY SIGNATURE
We know that corporate companies are trying to protect their visual principles in many areas from small to large in order to maintain communication integrity. Sometimes it is important whether the logos are used in the appropriate scale and composition in the media, and sometimes the currentity of the communication messages of the institution during the period is questioned. In the world where 85% of the external communication takes place via e-mail, considering that 269 billion e-mails are sent daily, E-mail signatures can be considered as the most important element reflecting your brand identity.
Let us look at how important e-mail signatures are, perhaps, the smallest but most effective means of communication.
SURNAME, CONTACT INFORMATION AND TITLE’S ACCURACY GIVES TRUST.
Not updated e-mail signature is highly effective in building corporate and individual trust among the contacts. Those who cannot be reached quickly due to incorrect numbers or employees who make a false title may deeply shake the trust relationship between the two institutions.
E-MAIL SIGNATURES ARE ONE OF THE MOST COST-EFFECTIVE DIGITAL MARKETİNG TOOLS OF AN INSTITUTION.
The visual and text field in the banner fields in the e-mail signatures are the places where an institution can convey the message, service or campaign of their choice to the persons exchanging e-mail simultaneously. We can say that it has become one of the fastest and the lowest communication channels for the e-mail signatures where the links have a clickthrough rate of 10%.
E-MAIL SIGNATURES ARE IN FACT DIGITAL CARDVISITES AND REFLECT THE PROFESSIONALITY OF THE INSTITUTION.
Whether it is a new startup or a enterprise company that has over the years, whether or not the e-mail signatures correspond to every communication detail of the organization (logo, message, etc.) directly affects the professionalism of the organizations. Therefore, e-mail signatures are one of the first channels in which an organization has started to gain prestige in the digital environment. Just like physically exchanged business cards.
Get Sign & GO to use your email signatures in the most effective way.
For more information https://peakup.org/global/signgo/